This is the third post in a series I’m doing on marketing and selling MM romances, so make sure to read the other posts as well. In the first post, we talked about four core principles for selling MM romances, and in the second post, we discussed the concept of cold sales. Today, we’ll talk a bit more about the Rule of Seven in selling MM romances. [Read more…] about The Rule of Seven in Selling MM Romances
Writing and Publishing MM Romances
This is the second post in what I think will be quite a long series on selling and marketing MM romances, as I try to share what I’ve learned so far. In the previous post, I shared four core principles I use when marketing MM romances, and I think it’s good to reiterate them quickly:
1. Find possible readers and pitch your book
2. The rule of seven: a potential buyer needs to see something seven times on average before buying
3. Relational marketing
4. Make the right sale: not all sales are equal
In this post, we’re gonna talk about cold sales, meaning selling books to people who have never heard of you before. [Read more…] about Marketing MM romances: Cold Sales
If you’ve read the title of this post, you will have realized this topic is not something I can tackle in one simple blog post. Hell, if it were that easy, all MM authors would be wildly successful. Still, on a blog series about writing and publishing MM romances, I have to talk about selling MM romances as well.
It’s not enough to merely talk about writing them or discuss marketing in general terms; we need to talk about how to sell what we’ve written. So, I’m going to attempt to share some of what I’ve learned over the last year of self-publishing gay romance. [Read more…] about Core Principles for Selling MM Romances
Let’s talk about priorities, because there simply aren’t enough hours in the day to do everything we want to do. We have to make choices every day, ever hour even, of what we need to do first, something I know a lot of authors struggle with. So to help you, I want to show you your #1 priority as an author…and then go down the list. [Read more…] about Your #1 Priority as an Author
I know I have mentioned the term relational marketing before, because it’s at the very core of what I do. A crucial element of that approach is the tone of every message to readers, in whatever form: a conversational tone. Today for Writer Wednesday, I want to talk a bit more about mastering a conversational tone, because I think it’s super important…and easy to get wrong. [Read more…] about Mastering a Conversational Tone in Marketing
I just returned from a conference in Vegas for self-published authors, and it was a wonderful experience. Three days of full-time lectures was absolutely intensive, but I learned tons.
There were various speakers, all with expert knowledge in several areas pertaining to indie publishing, like running ads, cover design, the business aspect of being a self published author, and more. Not all of these lectures were equally interesting to me, and as usual, there were definitely some weaker ones, but the overall experience was a positive one. I mean, I have about twenty-five pages of notes, so that says enough. [Read more…] about How to Realize Real Growth as an Author