I know I have mentioned the term relational marketing before, because it’s at the very core of what I do. A crucial element of that approach is the tone of every message to readers, in whatever form: a conversational tone. Today for Writer Wednesday, I want to talk a bit more about mastering a conversational tone, because I think it’s super important…and easy to get wrong. [Read more…] about Mastering a Conversational Tone in Marketing
Writing and Publishing MM Romances
I just returned from a conference in Vegas for self-published authors, and it was a wonderful experience. Three days of full-time lectures was absolutely intensive, but I learned tons.
There were various speakers, all with expert knowledge in several areas pertaining to indie publishing, like running ads, cover design, the business aspect of being a self published author, and more. Not all of these lectures were equally interesting to me, and as usual, there were definitely some weaker ones, but the overall experience was a positive one. I mean, I have about twenty-five pages of notes, so that says enough. [Read more…] about How to Realize Real Growth as an Author
The writing business has a steep learning curve, especially for newbie self published authors. There’s so much to learn, both in terms of writing as in the publishing, marketing, and business side. A lot of is is stuff that’s relatively easy to find on Google, but you have to know to look for it in the first place (trust me, I’m still learning a lot with every single release…). [Read more…] about Your X-Factor: The Biggest Challenge for Authors
In school, many of us have learned about logic in a more or less formal way. We learn how to build an argument or how to defend a position, using logical steps, methods like inductive or deductive reasoning. It’s how we were taught to write our essays and papers. My son recently had to write an essay about why he wanted to be a safety patrol in his school, and his teacher complimented him on his structured five-point approach.
In writing stories, this kind of reasoning isn’t really helpful. That doesn’t mean we can abandon all logic, however. In stories and fiction books, we need a different kind of logic. We need causal logic. [Read more…] about Writing With Causal Logic
We’re continuing our series about author websites. So far, we’ve looked at why you need an author website, how to set it up, and essential elements. In that last post, we already covered some of what to post on your author website, but I wanted to address that in more detail. Out of all the essential elements we covered in that post, we’ll focus on the content aka news part today. For new authors especially it can be tricky to come up with something to share. [Read more…] about What To Post On Your Author Website
In the last two weeks, we’ve talked about author websites. In the first post, we discussed why having an author website is crucial and last week, I shared some tips for how to set up your site using WordPress. Today, I want to look at the essential elements of an author website.
Before I share my list, I want to impress this crucial thought upon you all: always remember who your website is for. That would be readers, in case you forgot. Your website is not primarily for other authors (though they certainly can be readers as well), or for publishers, or for anyone else, but for your readers. Always keep that in mind in what you write, share, and post. [Read more…] about Essential Elements of an Author Website