Where To Start with Book Marketing

Maybe after reading this series on marketing and selling MM romances, you are both excited and overwhelmed about everything you feel like you have to do. That’s completely normal. When I started doing my research before launching my first book, I remember feeling desperate at times, like I would never master all these skills that were apparently necessary to sell books, or remember all the information I needed to.

I won’t deny that there’s a lot to learn if you’re just starting out. So let’s talk about that little today. Where do you start? Continue reading “Where To Start with Book Marketing”

How to do an Effective Takeover in a Facebook Group

We’re still waist-deep in our series on Marketing and Selling MM romances. Make sure to catch all the previous posts, because I’ll keep referring to principles we discussed there. Today, we’ll be talking about how to do an effective takeover in a Facebook group. Continue reading “How to do an Effective Takeover in a Facebook Group”

Creating a Buzz Around Your Book

We’re still knee-deep (or maybe even hip-deep by now?) in our series on marketing and selling MM romances. Today, we’ll talk about creating a buzz around your book, but make sure to read the previous posts in this series first on the core principles of selling MM romances, cold sales, rule of seven, and networking with other authorsContinue reading “Creating a Buzz Around Your Book”

Networking with Other Authors Online

We’re still continuing our series on marketing and selling books in the MM romance genre. Make sure to check out the previous posts! Today, we’ll be talking about networking with other authors, and honestly, I can’t stress enough how crucial this is.

If you want to be serious about a career in this genre, you need to be networking with other authors. Especially MM authors. There are countless reasons for this, but let me list a few before we move onto the how to of networking, because that’s not so intuitive for everyone.  Continue reading “Networking with Other Authors Online”

The Rule of Seven in Selling MM Romances

This is the third post in a series I’m doing on marketing and selling MM romances, so make sure to read the other posts as well. In the first post, we talked about four core principles for selling MM romances, and in the second post, we discussed the concept of cold sales. Today, we’ll talk a bit more about the Rule of Seven in selling MM romances. Continue reading “The Rule of Seven in Selling MM Romances”

Marketing MM romances: Cold Sales

This is the second post in what I think will be quite a long series on selling and marketing MM romances, as I try to share what I’ve learned so far. In the previous post, I shared four core principles I use when marketing MM romances, and I think it’s good to reiterate them quickly:

1. Find possible readers and pitch your book
2. The rule of seven: a potential buyer needs to see something seven times on average before buying
3. Relational marketing
4. Make the right sale: not all sales are equal

In this post, we’re gonna talk about cold sales, meaning selling books to people who have never heard of you before. Continue reading “Marketing MM romances: Cold Sales”

Core Principles for Selling MM Romances

If you’ve read the title of this post, you will have realized this topic is not something I can tackle in one simple blog post. Hell, if it were that easy, all MM authors would be wildly successful. Still, on a blog series about writing and publishing MM romances, I have to talk about selling MM romances as well.

It’s not enough to merely talk about writing them or discuss marketing in general terms; we need to talk about how to sell what we’ve written. So, I’m going to attempt to share some of what I’ve learned over the last year of self-publishing gay romance. Continue reading “Core Principles for Selling MM Romances”

Your #1 Priority as an Author

Let’s talk about priorities, because there simply aren’t enough hours in the day to do everything we want to do. We have to make choices every day, ever hour even, of what we need to do first, something I know a lot of authors struggle with. So to help you, I want to show you your #1 priority as an author…and then go down the list. Continue reading “Your #1 Priority as an Author”

Mastering a Conversational Tone in Marketing

I know I have mentioned the term relational marketing before, because it’s at the very core of what I do. A crucial element of that approach is the tone of every message to readers, in whatever form: a conversational tone. Today for Writer Wednesday, I want to talk a bit more about mastering a conversational tone, because I think it’s super important…and easy to get wrong. Continue reading “Mastering a Conversational Tone in Marketing”

How to Realize Real Growth as an Author

I just returned from a conference in Vegas for self-published authors, and it was a wonderful experience. Three days of full-time lectures was absolutely intensive, but I learned tons.

There were various speakers, all with expert knowledge in several areas pertaining to indie publishing, like running ads, cover design, the business aspect of being a self published author, and more. Not all of these lectures were equally interesting to me, and as usual, there were definitely some weaker ones, but the overall experience was a positive one. I mean, I have about twenty-five pages of notes, so that says enough. Continue reading “How to Realize Real Growth as an Author”