The Rankings And Numbers You Should Track

In today’s post, I want to talk about how to measure your performance as an author. Now, I get that this may be a touchy subject because if you feel you’re not doing well or that you should be doing better, looking at the evidence may discourage you. But I’ve always been a firm believer in that you need to measure things, because if you don’t set goals, you’ll never know if you reached them. So today, let’s look at the rankings and numbers you should track. Because I’m exclusive to Amazon, I can only discuss those. Continue reading “The Rankings And Numbers You Should Track”

Collaborating With Another Author

Today, I’ll be answering a question from an author, who asked me to share a little about collaborating with another author on a book or series. As most of you will know, I co-write the Ballsy Boys series with K.M. (Kyleen) Neuhold, so I can share a little about that experience and talk about some important aspects to keep in mind. Continue reading “Collaborating With Another Author”

Where To Start with Book Marketing

Maybe after reading this series on marketing and selling MM romances, you are both excited and overwhelmed about everything you feel like you have to do. That’s completely normal. When I started doing my research before launching my first book, I remember feeling desperate at times, like I would never master all these skills that were apparently necessary to sell books, or remember all the information I needed to.

I won’t deny that there’s a lot to learn if you’re just starting out. So let’s talk about that little today. Where do you start? Continue reading “Where To Start with Book Marketing”

How to do an Effective Takeover in a Facebook Group

We’re still waist-deep in our series on Marketing and Selling MM romances. Make sure to catch all the previous posts, because I’ll keep referring to principles we discussed there. Today, we’ll be talking about how to do an effective takeover in a Facebook group. Continue reading “How to do an Effective Takeover in a Facebook Group”

Creating a Buzz Around Your Book

We’re still knee-deep (or maybe even hip-deep by now?) in our series on marketing and selling MM romances. Today, we’ll talk about creating a buzz around your book, but make sure to read the previous posts in this series first on the core principles of selling MM romances, cold sales, rule of seven, and networking with other authorsContinue reading “Creating a Buzz Around Your Book”

Networking with Other Authors Online

We’re still continuing our series on marketing and selling books in the MM romance genre. Make sure to check out the previous posts! Today, we’ll be talking about networking with other authors, and honestly, I can’t stress enough how crucial this is.

If you want to be serious about a career in this genre, you need to be networking with other authors. Especially MM authors. There are countless reasons for this, but let me list a few before we move onto the how to of networking, because that’s not so intuitive for everyone.  Continue reading “Networking with Other Authors Online”

The Rule of Seven in Selling MM Romances

This is the third post in a series I’m doing on marketing and selling MM romances, so make sure to read the other posts as well. In the first post, we talked about four core principles for selling MM romances, and in the second post, we discussed the concept of cold sales. Today, we’ll talk a bit more about the Rule of Seven in selling MM romances. Continue reading “The Rule of Seven in Selling MM Romances”

Marketing MM romances: Cold Sales

This is the second post in what I think will be quite a long series on selling and marketing MM romances, as I try to share what I’ve learned so far. In the previous post, I shared four core principles I use when marketing MM romances, and I think it’s good to reiterate them quickly:

1. Find possible readers and pitch your book
2. The rule of seven: a potential buyer needs to see something seven times on average before buying
3. Relational marketing
4. Make the right sale: not all sales are equal

In this post, we’re gonna talk about cold sales, meaning selling books to people who have never heard of you before. Continue reading “Marketing MM romances: Cold Sales”